Mobile Content Venture adds Univision to Dyle mobile DTV rollout
Mobile Content Venture, the nationwide mobile digital TV effort spearheaded by broadcasters including NBC, Fox and Cox Media Group, will offer programming from Latino entertainment giant Univision when it launches consumer services under the Dyle brand in 2012.
Dyle will feature live Univision content in the Los Angeles (KMEX) and Miami (WLTV) markets--according to MCV, those stations are among Univision's top-rated outlets among adults in the 18-to-34 and 18-to-49 viewer demographics. The addition of Univision programming "ensures Dyle will reach a key Hispanic audience, who over-index in mobile content usage," said MCV co-GMs Salil Dalvi and Erik Moreno in a statement. Univision also will implement standards-based conditional access and will make sure its content is fully compatible with the Dyle mobile application.
Late last month, Mobile Content Venture confirmed it is on track to launch mobile DTV signals covering 50 percent of the U.S. by year's end. The Dyle lineup will include programming from more than 70 U.S. stations, including Fox and NBC as well as Pearl Mobile DTV (which brings together Belo Corp., Cox, E.W. Scripps, Gannett Broadcasting, Hearst Television, Media General, Meredith Corp., Post-Newsweek Stations and Raycom Media), Telemundo, Bahakel and ION Television.
Speaking last month to Broadcasting & Cable, Moreno did not specify when in 2012 the MCV will launch Dyle consumer services or corresponding devices, stating only "We will have some very interesting announcements in the coming months with regards to partners for devices and distributors." He said MCV will target multiple devices and platforms, including smartphones and in-vehicle systems. The group will also aggressively push its services to tablets, not only because the larger screen size is ideal for delivering video content but also because tablet purchases are generally not tied to mobile operator contracts the same way smartphones are.
Moreno said Dyle services likely will launch without a carrier partnership in place. "I don't need a deal with the carriers when it comes to tablets," he said. "Yes, the carriers are very important for smartphones, but Apple (NASDAQ:AAPL) has already sold over 40 million iPads and I expect [Amazon.com's] Kindle Fire to be a huge success at Christmas. So I think there has been too much of a fixation on the carriers. They are the lynchpin in the smartphone devices but my guess is that we will hit them last."
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