Mobile Content Venture to launch consumer mobile DTV services in 2012
Mobile Content Venture, the nationwide mobile digital TV effort launched in 2010 by a dozen broadcasters including NBC, Fox and Cox Media Group, confirms it is on track to launch mobile DTV signals covering 50 percent of the U.S. by year's end. MCV co-general manager and Fox Networks Group senior VP Erik Moreno adds the broadcaster group will roll out consumer services under the Dyle brand in 2012.
In April, MCV announced plans to roll out services to 32 U.S. markets by the end of 2011, including Miami, Cleveland, Denver and Las Vegas. "MCV has gone ahead and categorically broken the chicken and the egg problem by reaching our goal of lighting up stations covering 50 percent of the country by the end of the year," Moreno told Broadcasting & Cable, adding the deployment has helped convince consumer electronics manufacturers to build new mobile DTV-capable devices slated to come to market next year.
Moreno did not specify when in 2012 the MCV will launch Dyle consumer services or corresponding devices, stating only "We will have some very interesting announcements in the coming months with regards to partners for devices and distributors." He said MCV will target multiple devices and platforms, including smartphones and in-vehicle systems. The group will also aggressively push its services to tablets, not only because the larger screen size is ideal for delivering video content but also because tablet purchases are generally not tied to mobile operator contracts the same way smartphones are.
Moreno said Dyle services likely will launch without a carrier partnership in place. "I don't need a deal with the carriers when it comes to tablets," he said. "Yes, the carriers are very important for smartphones, but Apple (NASDAQ:AAPL) has already sold over 40 million iPads and I expect [Amazon.com's] Kindle Fire to be a huge success at Christmas. So I think there has been too much of a fixation on the carriers. They are the lynchpin in the smartphone devices but my guess is that we will hit them last."
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