Mobile donations to Haitian relief top $2 million

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U.S. mobile subscribers have texted donations of more than $2 million to the Red Cross in the aftermath of the massive earthquake that struck Haiti on Tuesday. Mobile donations solutions provider mGive launched the effort in association with the Red Cross and the U.S. Department of State--by texting HAITI to 90999, subscribers pledge $10 to the relief cause. The donation will appear on their next mobile bill, with 100 percent of the funds going to the Red Cross.

All four major U.S, operators have thrown their support behind the mGive campaign--a mention on the White House blog and word of mouth on Facebook and Twitter are also credited with boosting momentum. Speaking to MSNBC.com on Wednesday, Verizon Wireless spokesperson Jeffrey Nelson called the effort "the biggest day in the history of mobile giving in the U.S.," adding that at the time, Verizon customers alone had already donated more than $300,000.

For more on the mGive effort:
- read this New York Times article

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