Mobile fuels record online sales for Cyber Monday
Mobile traffic accounted for 30 percent of visits to retailers' websites this Cyber Monday, an increase of more than 58 percent year-over-year, according to IBM stats provided to Bloomberg.
Overall, online sales for Cyber Monday rose 19 percent year-over-year, as of 9 p.m. EST, according to IBM stats. Online sales for the entire holiday seasons are expected to reach $82 billion, with mobile driving 16 percent of online sales.
"This is the first holiday season where mobile is absolutely having its mark on overall retail sales, whether that's from a smartphone or a tablet. It's not going away," Ron Josey, an analyst with JMP Securities, told Bloomberg.
Custora Pulse finds a more modest similar jump in online sales--10 percent year-over-year--with mobile sales making up 28 percent of online holiday sales.
Another research firm, comScore, estimates that online sales for Cyber Monday reached a record $2 billion.
Walmart says that more than half of its Cyber Monday online traffic came from mobile devices. "I think 2013 will be remembered as the year online went mobile," Joel Anderson, CEO of Walmart.com, tells USA Today.
While Walmart is on top of its mobile game, other retailers lag behind, according to Forrester Research analyst Sucharita Mulpuru. Many retailers' websites are better suited to laptops than smartphones and tablets, Mulpuru tells Reuters.