Mobile messaging surges following Obama win
Mobile messaging traffic experienced an unprecedented surge Tuesday evening in the 10 minutes immediately following the official confirmation of Barack Obama's election as U.S. president, according to mobile messaging and content management firm Sybase 365. The volume of mobile messages grew to three times the average between 11 p.m. and 11:10 p.m. EST Tuesday--in addition, SMS traffic between 10 p.m. and 11 p.m . EST increased 9 percent compared to the same hour a day earlier.
According to Sybase 365, U.S. subscribers transmitted more than 1.2 billion text messages between 7 p.m. and midnight EST Tuesday, coinciding with the close of polling stations across the nation. In total, the number of text messages sent Tuesday was about 10 percent higher than the previous day.
For more on the election night SMS surge:
- read this release
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