Mobile now 30% of Groupon transactions


Mobile devices now account for 30 percent of transactions on Groupon's social commerce platform, according to a letter mailed to shareholders by CEO Andrew Mason. More than 33 million active customers have purchased 170 million Groupon deals as of the end of 2011, Mason added. Groupon presents daily bargains from retailers and restaurants spanning across hundreds of international markets. The startup offers applications optimized for smartphone platforms including iOS, Android, BlackBerry and Windows Phone. Groupon also has teamed with partners including Deutsche Telekom, location-based mobile social network foursquare and m-commerce solutions provider ShopSavvy to further expand its deals platform to smartphone users. Article

Filed Under