Mobile shopping traffic surges 38% on summer holidays, fueled by iPad
With Labor Day weekend fast approaching, look for mobile commerce traffic to spike: Americans shop an average of 38 percent more from their mobile devices on summer holidays, according to data published by online bargain site dealnews.
Mobile shopper traffic reached record highs on Independence Day 2012, generating 22.48 percent of all dealnews site traffic--a 43 percent increase compared to the average number of mobile visitors recorded over the three previous weekdays. Apple's (NASDAQ:AAPL) iPad tablet led all other devices on July 4 shopper traffic, accounting for 40 percent of all dealnews mobile visits--the iPhone followed at 30 percent, ahead of devices running Google's (NASDAQ:GOOG) Android at 26 percent.
Roughly 45 million American smartphone owners now access mobile applications in the Shopping/Commerce category, using these mobile services an average of 17 times per month, according to Nielsen research issued in early August. eBay leads all mobile apps with more than 13.1 million unique monthly iOS and Android users averaging about 64 minutes of shopping activity per month; Amazon is next at 12.1 million unique monthly mobile users and 18 minutes per month, followed by daily deal platform Groupon at 11.9 million and 21 minutes.
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