Mobile to spur highest US ad spending jump in a decade


Growth in mobile advertising will be a major factor in fueling the biggest increase in U.S. media ad spend since 2004, says eMarketer.

Total U.S. media ad investments will hit $180 billion this year, up 5.3 percent from last year, according to eMarketer stats.

Advertisers will spend 83 percent more on tablets and smartphones than they did last year, an $8 billion jump. For the first time, mobile will grab nearly 10 percent of all media ad spending, pushing it past newspapers, magazines and radio to the number three spot in individual advertising venue behind only TV and desktops/laptops, says eMarketer.

Users are spending less time on desktops and laptops and are devoting approximately 2 hours and 51 minutes a day to mobile devices, according to the market research company. With that information in their pocket, it's no surprise that "advertisers will spend 83 percent more on tablets and smartphones [this year] than they did in 2013."

Facebook and Google are leading the way. Facebook boasts 68 percent of ad revenue coming from mobile, and Google is quickly catching up.

For more:
- read the eMarketer article

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