Mobile video viewing was on the way up well before World Cup


While the World Cup is spurring users to view video on mobile devices, mobile video watching was on the way up well before the quadrennial soccer tournament.

In fact, mobile devices represented more than 21 percent of all online video consumption in the first quarter of 2014, up dramatically from 3.4 percent in 2012 and 9 percent in the first quarter of 2013, according to a report by online video tech firm Ooyala. This marks a year-over-year increase of 532 percent since 2012.

"We see the acceleration of mobile video consumption happening globally, as consumers in every region adopt mobile and tablet video faster, and interact with it longer. These insights validate the tremendous opportunity for broadcasters and publishers to tap into additional multiscreen revenue streams, grow and maintain loyal audiences across all devices, and build a fundamentally better video business," says Ooyala CEO Jay Fulcher.

There's good news for Apple in the Ooyala data. Despite Android's dominance of the smartphone market, iOS dominates in terms of smartphone video consumption. In the Asia-Pacific region, 82 percent of mobile video views occur on iPhones; in North America, the percentage drops to a still commanding 60 percent, while in Europe, iPhones make up 55 percent of video views. By contrast, in Latin America Android beats out iPhones in mobile video viewing with 53 percent of smartphone video consumption.

For longer video watching, tablets appear to be preferred over smartphones. Tablet viewers spend more than three-quarters of their time watching videos of at least ten minutes in length, and 48 percent of their time watching videos longer than 30 minutes.

For more:
- check out the Ooyala data

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