Mobile web consumption grows 148% worldwide in 2009
North American mobile web consumption increased 110 percent in 2009 while worldwide access grew 148 percent according to new data issued by audience measurement service Quantcast. Mobile devices now represent 1.3 percent of all web pageviews in North America, with Apple's iPhone operating system accounting for 65.1 percent of mobile web traffic in the region--Google's Android OS is second at 12.4 percent, followed by Research In Motion's BlackBerry OS at 8.7 percent. Quantcast adds that Motorola's fledgling Droid is already having a significant impact on mobile browsing--the Android-based smartphone captured almost 4 percent of market share in its first full month following its November 2009 release, giving Motorola 10x the U.S. mobile web market share it enjoyed the previous quarter.
Quantcast anticipates the mobile web's percentage of North American pageviews will grow a full percentage point to 2.3 percent by the end of 2010--in addition, the firm forecasts a global increase from the current 0.95 percent to over 1.8 percent. Quantcast adds that the boundary between mobile and PC continues to blur, with Apple's much-anticipated tablet device expected to blur the lines further while accelerating interest in web access on the go.
For more on the Quantcast mobile web forecast:
- check out the report