Mobile workforce management market predicted to grow
Although not as sexy as BYOD, the mobile workforce management market is vital to firms that have a mobile workforce deployed in the field.
MWM applications use wireless and location technologies to track and manage workers in the field. Vendors that play in the MWM space include market leader Xora, Telenav, Airclic, Actsoft, Antenna Software and Sylco.
Frost & Sullivan's annual survey of 300 mobile and wireless decision-makers revealed that, while 35 percent of businesses have deployed MWM applications, many have delayed adoption because they believe they do not have the required level of internal expertise regarding solutions and vendors.
According to the survey, the top return on investment for MWM applications are reduced paperwork (32 percent), reduced labor expense (27 percent) and increased customer satisfaction (26 percent), according to results cited in Frost & Sullivan analyst Jeanine Sterling's blog.
MWM market growth is being driven by hard-dollar ROI, large distribution channels, and sophisticated mobile device technology, Sterling noted.
MWM leader Xora controls more than double the market share of its latest competitor, according to Frost & Sullivan.
Xora offers an intuitive and affordable product that manages and monitors mobile field workers and their tasks. The company has forged partnerships with key distribution channels and has implemented a revitalized go-to-market strategy--driven by a new executive team that was put in place in 2011.
"Xora arguably has the strongest wireless carrier relationships of any North American vendor, and is also forging deep partnerships in another key MWM channel--the major corporate software vendors," noted Sterling.
Xora has also recognized the growing popularity of smartphones and tablets in the field services sector, and has given priority to increasing the number of mobile devices that are supported in both of these categories. Currently, Xora's MWM solution can be deployed on over 140 mobile devices, 75 percent of which are smartphones or tablets.
- check out Sterling's blog