MobileIron unveils two new MDM products for the enterprise
Mobile device management startup MobileIron launched this week two new products for establishing and securing what the company calls the "enterprise app persona".
BYOD "has created a lot of challenges for the IT administrator because they have pressure to prevent the loss of data and they have to protect privacy," explained Ojas Rege, vice president of strategy at MobileIron.
"The challenge is you have to have a product that is easy for developers and IT, and invisible for the user, if you want to secure that entire enterprise persona--all those applications--effectively," he told FierceMobileIT.
Rege explained that an enterprise app persona includes all the apps and data used for business on a mobile device. It is associated with a specific user, based on that user's identity, and managed through policy.
To help IT administrators meet the BYOD challenge, MobileIron is introducing two new products: MobileIron AppConnect and AppTunnel. Together, they provide security for all application content on the device, as well as "protect the personal privacy of the individual who is using those applications," Rege said.
AppConnect places apps in a container to protect data-at-rest without touching personal data. AppTunnel provides tunneling and access control to protect app data-in-motion without requiring VPN, Rege explained.
Gartner recently identified MobileIron as a leader in the mobile device management software market. Other leading vendors were AirWatch, Fiberlink, Zenprise and Good Technology.
Gartner Research Vice President Phil Redman predicts that close to two-thirds of enterprises will adopt mobile device management products for their corporate users by 2017.
There is plenty of opportunity for MDM vendors to increase market share by offering enterprises greater functionality at reduced costs. Vendors who can do that will not be short of customers.