Mobility is transforming enterprise content management, says Ovum

Social media, cloud computing also changing ECM vendors, offerings
Tools

Mobility is transforming the enterprise content management (ECM) market, judges Sue Clarke, senior analyst of information management at research firm Ovum.

"Users are now demanding access to content anytime, anywhere and organizations need to be prepared for this. Therefore, all ECM-related products should now provide extensive support for mobile devices, particularly rendering content in the appropriate format for the device on which it is being viewed. The capabilities should also ensure the same policies for managing access to content are applied regardless of the device being used," advises Clarke.

Another trend transforming the ECM market is social media. "Enlightened organizations now have highly developed and sophisticated social media strategies that involve sales, marketing and customer service initiatives. Most vendors providing ECM technologies, particularly those in the web content management (WCM) space, include support for social content," observes Clarke.

The cloud is also transforming ECM by offering opportunities for mid-sized enterprises looking to extend their deployments. "Large enterprises are reluctant to trust sensitive content to the cloud. However, mid-sized organizations, without the budget or resources for an on-premise deployment, can use public clouds to cost-effectively implement ECM," she relates.

ECM technologies can also help enterprises with regulatory compliance issues. "The benefits of technologies such as RM [record management], archiving, search and e-discovery are well-established, but other products including case management and capture and scanning also have an important role to play in helping organizations to comply with increasing regulations and legislation," concludes Clarke.

For more:
- see Ovum's release

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