More than half of enterprises are providing mobile apps to non-regular employees, partners
While some analysts and research indicate that mobile apps are struggling to take hold in the enterprise, at least one survey by mobile app management firm Apperian shows significant interest in enterprise mobile app development.
More than half of 100 enterprises surveyed by Apperian said they are offering between 2 and 10 custom enterprise mobile apps and 23 percent of large organizations have deployed more than 20 mobile apps.
In addition, 51 percent of respondents said they are currently providing mobile apps to at least one type of "extended enterprise" worker – hourly workers, contracted employees and business partners – in addition to regular employees.
"Enterprise mobile apps are driving value for organizations, and they are investing in areas of the workforce that are going to have the most value for them," Jonathan Burg, senior director for marketing and customer acquisition, told FierceMobileIT.
Improving business processes was cited as the most desired benefit of mobile apps, followed by improved productivity and competitive advantage.
For the second year in a row, productivity apps ranked highest in terms of impact, followed by field services apps and sales apps.
Not everything is sweetness and light on the enterprise mobile app front, though. Two of the top challenges cited were complexity of the mobile landscape, such as multiple operating systems and management models, and reaching BYOD, contracted or unmanaged devices.
Close to two-thirds of respondents cited protecting internal network and infrastructure from mobile-based threats as a main concern, with compromised mobile devices at 60 percent and data corruption or theft at 57 percent.
About half of survey respondents do not have basic visibility into what their users are doing on mobile devices. Slightly over half are able to gain insight into their enterprise mobile app deployments using analytics.
"For a company that is going to spend a lot of money on an application, bundling analytics with the app and providing a single source for apps, such as a private app store, are almost a necessity," Chris Hazelton, director of product marketing and strategy at Apperian, told FierceMobileIT.
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