Most iPhone developers don't make money
A survey of iPhone developers has confirmed what many out in the field already know: While earning a huge amount of money selling iPhone applications on the Apple App Store is possible, it is the exception rather than the rule. In short: Don't quit your day job quite just yet.
Adam Martin, a United Kingdom-based online game consultant started surveying iPhone developers in May. Surveying 100 development teams yielded 85 valid responses, and Martin presents their earnings as follows:
- 33% earned less than $250
- 52% earned less than $15,000
- 2%, $15,001-$50,000
- 1%, $50,001-$100,000
- 1%, $100,001-$250,000
- 1%, $500,001-$2,000,000
Another finding that was discovered has to do with the fact that more than half of the respondents have not developed games before. This posed an additional barrier to budding developers, since "Game development is a specialty with lots they'll have to learn the hard way," noted Martin. There is no way to factor in those who moved in with the gold rush, but never produced a working product.
In order to succeed, Martin advises iPhone developers to keep costs low and to explore the possibility of working with a publisher. The current method--that of relying on being able to get a "hit game" out the door by trial and error--is simply too risky. Are you an iPhone developer? Do you have any comments to add here?
To check out the full interview:
- check out this article from InformationWeek