Motorola Mobility invests in social networking startup Shaker
Motorola Mobility (NYSE:MMI) has made an unspecified investment in social networking solutions firm Shaker, which said the handset maker's support will help expand its services from the desktop to mobile devices.
The Shaker platform creates more organic settings for social networking interaction, enabling Facebook users to access a virtual pub environment to more easily meet new people. Last fall, Shaker won the Startup Battlefield contest at the annual TechCrunch Disrupt event, announcing a $15 million Series A venture round a few weeks later. Although the Shaker platform presently limited to the startup's native Israel, it plans to launch in the U.S. market during the first quarter of 2012, and it recently opened offices in New York City and San Francisco.
Shaker's expansion from the desktop to smartphones and tablets is a natural progression of its business model given that more than 350 million users worldwide access the Facebook platform via mobile device each month. Nielsen reports that Facebook is now the most popular application across all mobile operating systems.
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