Motorola Mobility invests in video solutions startup Ooyala


Motorola Mobility (NYSE:MMI) has made an unspecified investment in Ooyala, which provides video management, analytics, personalization and monetization technology and services optimized for multiple digital platforms.

The Motorola investment follows the recent introduction of Ooyala Everywhere, a suite of integrated solutions supporting the delivery of personalized video experiences across mobile devices, connected TVs and web browsers. Ooyala Everywhere also touts monetization tools enabling content providers to insert ads, launch premium subscriptions and offer pay-per-view access. Ooyala boasts 1,000 customers delivering more than a billion streams to roughly 100 million consumers each month--partners include ESPN, Bloomberg and Fremantle Media.

In May, Motorola Mobility acquired software provider SunUp Digital Systems in an effort to enable service providers to more rapidly create and better manage premium video services across multiple screens. Financial terms of the deal were not disclosed. The SunUp software facilitates the delivery of video content across smartphones, tablets and televisions, incorporating everything from ingest and deployment to rights management and provider payment.

Last month, Google (NASDAQ:GOOG) agreed to acquire Motorola Mobility for roughly $12.5 billion. Motorola currently ships 11 percent of smartphones running Google's Android mobile operating system, behind HTC at 14 percent and ahead of Samsung at 8 percent, according to research firm Nielsen.  

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