MTV digital chief Clayman tapped to head News Corp. iPad effort


MTV Networks' executive vice president of digital distribution and business development Greg Clayman is exiting his post to lead media kingpin News Corp.'s forthcoming digital newspaper initiative. All Things Digital reports Clayman (who previously served as MTV's senior vice president of mobile media) will run the unnamed publication's business operations, with New York Post executive editor Jesse Angelo spearheading its editorial efforts. In Clayman's absence, Viacom will turn to Jeremiah Zinn to lead product development (including applications), with Jim Eadie overseeing mobile and app distribution.

Word of News Corp.'s digital newspaper plans first surfaced earlier this month--The Los Angeles Times reports the publication will limit distribution exclusively to mobile handsets and connected devices including Apple's (NASDAQ:AAPL) iPad tablet. The publication will compete directly with national publications like USA Today and The New York Times, with content targeting a more general readership via short, snack-sized articles intended to be read on the go--although multiple News Corp. media properties will contribute content, a source says plans call for a dedicated staff including several dozen reporters and editors, although a budget has not been determined. News Corp. has not set a launch date, but sources indicate the paper will roll out by the end of 2010.

For more on the Clayman hire:
- read this All Things Digital article

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