Navteq touts data efficiency with new TPEG-based traffic services

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Nokia (NYSE:NOK)-owned location data provider Navteq said it will begin delivering its traffic services in the TPEG standard format, promising compressed data delivery, delta updates and proximity-specific content ensuring that users only receive and pay for information that's relevant to them. Short for Transport Protocol Experts Group, TPEG protocols leverage compact, http-based data payloads distributed via 3G, HD and XML formats as well as other broadcast and connected communications methods to essentially deliver more data (including more functional and flexible-to-use data) while concurrently slashing file sizes and costs. Additional benefits include one-time implementation and easier maintenance of dynamic content.

Navteq will implement TPEG formatting to provide traffic services with user authentication, session management and radius search capabilities, delivering data only when it's relevant to the user's current proximity. Zip file-based delivery compresses files for reduced bandwidth, and hybrid delivery will offer HD content when available and TPEG delivered over http, when HD coverage is not available.

Navteq supplies location content optimized for automotive navigation systems, mobile phones and related connected devices, Internet-based mapping applications and government and business solutions. Navteq maps span 85 countries and territories on six continents, with approximately 20 million miles of roadway represented in the firm's database.

Nokia is reportedly at work on a massive overhaul of the Navteq platform to target social location-enabled applications, services and developer tools. Internal memos indicate that effective May 1, Nokia EVP Tero Ojanpera and Navteq CEO Larry Kaplan commenced work on a new business unit that consolidates all of Nokia's location assets designed to deliver differentiated geo-specific social services as well as hyper-local mobile advertising services for brands and merchants. Nokia and Navteq will target Nokia devices (including future smartphones running Microsoft's [NASDAQ:MSFT] Windows Phone 7 operating system) and also will "focus on horizontal services that target Nokia devices, and beyond Nokia devices, including the ongoing availability of Navteq data to all its B2B partners."

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