NBC partners with Adobe to stream Olympics video to iOS, Android
NBC Olympics and Adobe announced two new Olympics branded apps--NBC Olympics Live Extra and NBC Olympics--arriving in time for the 2012 London Summer Olympic Games.
Both apps were built and powered by Adobe and incorporate mobile analytics and advertising opportunities.
"Advertising onto mobile devices will be served via Adobe Auditude, our video ad management and monetization platform," wrote Jeremy Helfand, vice president of Video Monetization at Adobe, on the company blog. "Auditude will work in conjunction with other existing NBC ad serving systems. SiteCatalyst, our flagship product for digital analytics, allows NBC Olympics to measure user traffic and engagement across both apps for live video streams, ads and video-on-demand (VOD) content for iOS and Android devices."
NBC Olympics Live Extra, includes access to live streaming of over 3,500 hours of video content from the Olympic games and is free for authenticated cable, satellite and telco subscribers. In addition to content from each of the events across all 32 sports, NBC Olympics Live Extra features supplementary content from NBCUniversal's sister channels: NBC Sports Network, MSNBC, CNBC and Bravo.
NBC Olympics Live Extra also features new advancements in mobile video with users having the option to choose from multiple concurrent live streams in select sports.
NBC Olympics, on the other hand, is more of a complementary app and includes event schedules, results and video highlights of the Games.
Both apps are available for Android and iOS mobile devices and tablets via Google Play and the Apple App Store.
"All of our stations will be covering the local athletes and angles important to their viewers," said Valari Staab, President of the NBC Owned Television Stations. "There are so many compelling stories that come out of the Olympics, and our on-air, on-line, mobile and social platforms will focus on them in addition to the latest news and sports updates."
NBC Olympics is a subsidiary of NBC Sports Group. NBCUniversal has produced every Summer Olympic Games since Seoul in 1988.
NBC is the exclusive network covering the Olympics, which start July 27. NBC is also streaming coverage of the event through Google's YouTube.
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