NeoMedia names Laura Marriott acting CEO
Mobile barcode scanning solutions provider NeoMedia Technologies named Laura Marriott as acting CEO--Iain McCready, appointed CEO in May 2008, is stepping down to pursue other interests. Marriott moves into the CEO role after a stint on the NeoMedia board of directors, also serving as the firm's acting chief marketing officer--from 2005 to 2008, she was global president of the non-profit industry trade group the Mobile Marketing Association, spearheading guidelines that shaped the mobile advertising, mobile commerce and mobile search segments. According to NeoMedia, Marriott will work closely with its board on the overall management of the firm, also taking the lead on new and ongoing business opportunities.
NeoMedia supplies 2D mobile barcode technology and infrastructure solutions promising to transform camera-enabled mobile devices into barcode scanners, effectively translating to applications including advertising, mobile ticketing and couponing and B2B commercial tracking and tracing solutions. Customers include handset makers, platform providers, brands and marketing agencies.
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