New York Times extends paywall to mobile apps, curtails access for non-subscribers
The New York Times will introduce a metered pay model across its suite of mobile news applications, limiting non-subscribers to just three articles per day. The publication previously allowed mobile devices users to access as many as 10 to 15 free stories a day from its Top News section.
Beginning June 27, mobile readers who wish to access more than three New York Times articles daily will be required to sign up for a Web subscription. Online subscriptions including mobile app support range from $15 to $35 every four weeks. The newspaper will introduce seven-day free trials to foster subscriber growth.
The New York Times will extend the paywall across its standalone apps for Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android, Microsoft's (NASDAQ:MSFT) Windows Phone and BlackBerry (NASDAQ:BBRY). The publisher also will restrict access to its content inside Flipboard, a free social magazine application that brings together stories, photos and videos from across multiple content platforms and social networks.
Denise Warren, executive vice president of The New York Times' Digital Products and Services Group, said the company had been planning for some time to charge for content across its apps, noting that mobile readers have long been given access to more free articles than their online counterparts. Non-subscribers can read just 10 free articles per month via the Web.
"The launch of the mobile meter allows users to choose which articles they want to access across dozens of sections and also provides them with an opportunity to discover content they may not have been expecting to find," Warren told The Next Web. "This change better aligns the app user experience and the amount of free content available with that of the mobile website, as well as the browser experience on NYTimes.com."
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