News Bytes: Android flexes mobile ad muscle; Microsoft 'confused' about mobility; more
>> Android is best platform for interstitial mobile ads
Android is the best operating system for interstitial mobile ads, according to a third quarter App Insight Report from InMobi. Interstitial ads expand to take over the mobile phone's screen with an HTML5 image at app transition points such as launch, video pre-roll or game level load. The average conversion rate on interstitial ads for Android is more than 3 percent, almost double that of other ad formats--banner ads, expandables and test ads--and almost double the conversion rate for iOS, according to the quarterly report. Apple's iOS is best for text ads, with a conversion rate of close to 2 percent, higher than Android's 1.58 percent, the report noted. Read more on the InMobi report (.pdf).
[More on mobile ads: Mobile ad spending to triple by 2018, says Juniper | Infographic: Social marketers are going mobile]
>> Microsoft is "confused" about mobility, says Apple's Cook
Microsoft is confused about its mobile strategy, said Apple CEO Tim Cook. "Our competition is different; they're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they will do next," Cook was quoted by eWeek as saying at Apple's iPad launch event this week. Frank Shaw, Microsoft's corporate vice president of communications, shot back in a blog: "Since we launched the Surface line of tablets last year, one of the themes we've consistently used to talk about them is that they are a terrific blend of productivity and entertainment in one lightweight, affordable package...That's not an accident." In response to Apple's decision to offer its iWorks suite for free, Shaw noted that Office is free on Surface and Surface 2 tablets. Read more about the Apple-Microsoft row.
>> LinkedIn adds Intro for iPhone users
Professional networking site LinkedIn is adding profile information to emails received through the Apple Mail app on the iPhone, according to a blog by Rahul Vohra, CEO of Rapportive, which was acquired by LinkedIn last year. The Linked Intro feature displays the LinkedIn profile of the person sending the email, Vohra explained. Once the recipient taps the profile bar, a summary of the sender's LinkedIn information appears. "This is a rich, interactive, application-like experience--right in your iPhone Mail app," Vohra related. However, if you own an Android device, you appear to be out of luck. Read more on LinkedIn Intro.
>> Pandora, Twitter among top sites for mobile ad revenue
Twitter and Pandora are among the top sites for mobile advertising revenue, according to a report by The Wall Street Journal. Mobile ads represented 90 percent of Pandora's advertising revenue in the second quarter and 70 percent of Twitter's ad revenue in that quarter. This compares with Facebook, which only generated 41 percent of its ad revenue through mobile, the newspaper noted. "While mobile advertising is growing like gangbusters, mobile ads still aren't generating the same revenue as desktop," the newspaper cautioned. Read more of the Journal article.
>> Verizon web bug enabled access to phone messaging activity
Security research Cody Collier uncovered a Verizon Wireless website vulnerability that enabled anyone with a browser to look at the mobile phone messaging records of subscribers, according to a report by eWeek. The hole enabled anyone to use the export data function to download a spreadsheet with subscriber message details, such as the time a message was sent and who was contacted. "With no user interaction, all that was required was a subscriber's phone number," he wrote. "Upon altering [a] variable within the URL, [the browser] downloaded a CSV file containing all the message details for the requested number," Collier wrote in a Pastebin post cited in the report. Verizon told eWeek that it addressed the issue "as soon as we were made aware" of the problem. Read more on the Verizon Wireless glitch.