News Bytes: Mobile travel ad spending up; Banking on tablets; more


>> Mobile travel ad spending jumps more than 60 percent

Tablet and smartphone click shares for paid search ads in the travel and leisure category increased more than 60 percent year over year in the second quarter of 2013, according to The Search Agency's State of Paid Search Report—Q2 2013. In the second quarter, smartphones made up 5.8 percent of travel and leisure paid search click share in the second quarter, while tablets made up 17.4 percent and desktops made up 76.8 percent, according to Search Agency figures cited by eMarketer. This compares with 3.7 percent for smartphones, 10.6 percent for tablets and a dominant 85.7 percent for desktops in the year ago quarter. Read more on mobile travel ad spending.

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>> Banking on better customer service through tablets

Tablets can empower a bank's personnel to deliver a better customer experience, according to Rodney Vesling, president of Softpro North America. Tablets can be used to open a new account, apply for a credit card, or make an account change, Vesling explained in a TabTimes column. Tablets could be used in branches to help banks close the perception gap about customer service. According to surveys by CEB Tower Group, 55 percent of banks rated their in-person customer service as excellent, while only 18 percent of customers had that view. Tablets can appeal to younger customers, as well as reduce paper costs, provide multichannel support with the banking app and cause better collaboration between customers and bank personnel, judged Vesling. Read more on tablets in the bank.

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>> Enterprises mobility is about changing people

Enterprise mobility success comes from changing people as well as technology. That is the judgment of Deepak Alse and Jayanth Poorna with Wipro Consulting Services. "We consider mobility's "people challenge" a complex series of issues encompassing new work styles that employees need to adopt, new technologies and processes they have to learn and new ways of managing people," they wrote in a recent Baseline Magazine article. "Seen through a change management lens, you're transitioning from long-standing but obsolete tools to new ones that improve collaboration. Yet, you still must be sure that employees are adequately trained to use the tools responsibly," they added. That training will differ according to age, with older employees perhaps wanting a slower transition while younger employees will want rapid change, they noted.

[More on enterprise mobility: Good Technology bets on developer collaboration with new platform | Microsoft tries to woo enterprises with Surface 2 tablets]

>> Nexus smartwatch running Android KitKat expected by Halloween

Google is expected to introduce a Nexus smartwatch called Moto xWatch running on Android's KitKat operating system on Halloween, according to rumors cited by eWeek. Android Policy blogger Artem Russakovskii predicted earlier this month that "Google will announce a Nexus watch, codenamed Gem, likely together with the KitKat announcement," which he expects on Oct. 31. "None of this may end up being true, though I have a good level of confidence in the sources," he added. eWeek believes the watch could be the rumored Moto xWatch, which many expected would be introduced along with the Moto X smartphone in August. But that didn't materialize. Read more on the Google smartwatch rumors.

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>> Is Amazon teaming with HTC to make smartphones?

HTC is partnering with Amazon to manufacturer an Amazon line of smartphones, according to a report by the Financial Times cited by TechCrunch. The new smartphones could be available next year, the report noted. Rumors of an Amazon smartphone have been circulating for years, but so far these rumors have not panned out. This time, the rumors could be true based on the additional details, such as the indications that the two firms are working on a number of different models. Amazon has been very successful in tablets, such as the Kindle Fire, a brand that could be used to market a smartphone, the report noted. Read more on the possible Amazon-HTC partnership.

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