News Corp. to launch 'The Daily' for iPad on Feb. 2
Media kingpin News Corp. will unveil its iPad-optimized digital news journal The Daily on Feb. 2. News Corp. will formally introduce the publication during a New York City press event at the Solomon R. Guggenheim Museum, releasing the app the same day--Apple (NASDAQ:AAPL) vice president of Internet services Eddy Cue will join News Corp. CEO Rupert Murdoch onstage. The Daily was originally slated to launch earlier this month, but reports indicate News Corp. agreed to push back the launch to give Apple more time to iron out wrinkles in its new subscription service for publications sold through its iTunes multimedia platform.
The Daily will compete directly with national publications like USA Today and The New York Times, with content targeting a more general readership via short, snack-sized articles intended to be read on the go. The publication will operate under the supervision of the News Corp.-owned New York Post. iTunes will automatically push new issues of The Daily to subscribers each morning, billing on a weekly or monthly basis.
Murdoch first hinted at The Daily during News Corp.'s August 2010 earnings call. "We'll have young people reading newspapers," he said. "It's a real game changer in the presentation of news."
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