News Corp. launches 'The Daily' for iPad at 99 cents per week
Media kingpin News Corp. officially unveiled its digital news journal The Daily, touted by CEO Rupert Murdoch as "the first national news publication for the iPad created from scratch." Featuring HD video, audio, animated graphics and traditional text context alongside interactive user experiences leveraging the iPad's touchscreen, The Daily also boasts innovations like a television-inspired newsanchor, 360-degree photos, personalization tools, Web integration, social media sharing and the "carousel," a central navigation tool including tiles enabling direct access to each story in a given issue. The Daily also features an applications and games section directly connected to Apple's (NASDAQ:AAPL) App Store.
"New times demand new journalism," Murdoch said during a New York City media event Wednesday. "The challenge was to take the best of traditional journalism and combine it with the best of contemporary technology. The iPad demands that we completely re-imagine our craft."
Apple's iTunes digital storefront will push each new issue to the subscriber's iPad during the morning hours, with new content and updates added throughout the day as breaking news warrants. The publication will expressly target consumers who've abandoned traditional print and television news: "Our aim is to be the indispensable source for news, information and entertainment," Murdoch said. "Our success will be determined by originality and utility--we're not a legacy brand moving from print to the digital world."
Apple vice president of Internet services Eddy Cue said Apple will introduce a new subscription billing model in association with The Daily's launch. iPad users may select either a 99-cent weekly option or pay $39.99 per year. Cue added that iPad users are voracious consumers of news content, with more than 200 million news applications downloaded to date.
Murdoch added that News Corp. will extend The Daily to other tablet devices and mobile operating systems in the future, although he expects the iPad will continue to dominate the category for the foreseeable future. "We've made it very clear to Apple that as other tablets get established, we will develop the technology to go on them," he said.
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