News Scan: Accenture, others lead mADTMI market; Mobile search gets local;


>> Accenture, Cognizant and HCL among leaders of mADTMI market, says IDC

Accenture, Cognizant, HCL, HP, IBM, Infosys, Tata Consultancy Services and Wipro have all been named leaders in the mobile application development, testing, management and infrastructure (mADTMI) services market in IDC's latest MarketScape report. "Many early adopters of mobile applications have achieved significant business benefits prompting a frenzy that has caused other organizations to mobile-enable their business applications in the hopes of enhancing employee productivity and customer service and reducing activity costs," says Pete Marston, research manager for application development, testing and management services at IDC. Read more

[More on mobile app management: Get used to multi-vendor mobility management, says report | CISO: Banks need to carefully weigh pros, cons of MDM versus MAM]

>> Local search to propel mobile search adspend to nearly $17B by 2018

Local search will propel the mobile search and discovery advertising spend to nearly $17 billion by 2018, predicts Juniper Research. Local app adspend is being fuelled by location-based technologies such as GPS and smartphone map apps, making it easier for advertisers to target nearby users. A subset of local search, augmented reality search, will also see strong growth. However, optimization for mobile devices "remains a key concern for users, search engines and advertisers alike," says Juniper. Read more

[More on mobile search: GM's Chevrolet tops automakers in mobile paid search | Mobile devices offer 'significant opportunities' for Australian online search, directory providers]

>> NFC chip market to growth at a 91.4% CAGR through 2018

The global near-field communications (NFC) chip market is forecast by TechNavio to increase at a healthy 91.4 percent compound annual growth rate through 2018. Greater use of mobile wallets and an increase in NFC-based transactions will contribute to NFC chip growth. "There has been a tremendous elevation in awareness of NFC that has resulted in the high adoption of the chips. Additionally, an increasing number of patents obtained by vendors, a growing number of global NFC projects and a huge increase in adoption of NFC mobile handsets have significantly contributed to the penetration of NFC technology," say TechNavio analysts. Read more

[More on NFC: Best Buy, 7-Eleven shut down NFC capabilities at stores | Biometrics: Mobile payments' new challenger]

>> Shipments of mobile POS devices to increase 95% this year

Shipments of mobile point of sale (POS) devices are forecast by IHL Group to increase more than 95 percent worldwide this year. Currently, Apple dominates the mobile POS market with a 40 percent market share, helped by the early availability of a credit card reader from Square that works with any iPhone and iPad, but HP, Motorola Solutions and Samsung are showing strong growth. "The move to mobile POS in certain segments is radically changing the face of retail and hospitality, particularly mall-based retailers," says Greg Buzek, president of IHL Group. Read more

[More on mobile POS: Leading UK banks sign on to Zapp mobile payment platform | Retailers using mobile checkout will have happy holidays]

>> European mobile LBS revenues to reach $3.2B in 2018

European mobile location-based service (LBS) revenues are forecasted by Berg Insight to increase at a 25.8 percent compound annual growth rate, reaching $3.2 billion in 2018. The North American LBS market is forecasted to grow at a 16.1 percent CAGR, reaching $3.8 billion in that year. Much of that growth will come from increasing advertising revenues in the social networking and local search segments. Read more

[More on LBS: Indoor location market to reach $4 billion in 2018, predicts ABI | Location-based smartphone sensor fusion presents 'huge potential' for mobile commerce, says ABI]