News Scan: AP firms put customers first in mobile strategy; Website offers location tracking opt-out; more


>> Asia-Pacific firms put customers first in mobile strategy

Around 44 percent of Asia-Pacific (AP) technology decision-makers will prioritize building a mobile strategy for customers or partners, while only 39 percent will prioritize it for employees, according to a survey by Forrester Research. AP firms will need to build "mobile systems of engagement" by leveraging social, cloud and predictive analytics to provide mobile apps and smart products, says Katyayan Gupta, an infrastructure and operations analyst for Forrester, in a blog. These systems should focus on "people and their needs in context rather than processes," Gupta adds. Read more on Gupta's analysis.

[More on mobility in Asia-Pacific: China's red hot smartphone market cools | Many Australian firms do not provide tools for flexible work options]

>> Groups team to offer location opt-out for smartphone users

The Future of Privacy Forum and the Wireless Registry have teamed to launch a website that enables mobile phone users to opt-out of having their location tracked at public places, reports Mobile Marketer. This could complicate efforts by retailers to use location-based tracking to gather data about shoppers and offer location-based coupons. "If this is widely adopted by the masses it will be a major blow to the retail technology market, the aim of which is to ultimately improve the shopper experience," says Patrick Connolly, a senior analyst with ABI Research. Read more on the opt-out website.

[More on location-based services: Time is ripe for mobile analytics | Location-based smartphone sensor fusion presents 'huge potential' for mobile commerce, says ABI]

>> Google buys SlickLogin startup that uses sound for authentication

Google has acquired Israeli startup SlickLogin, which uses sound for authentication instead of a password, the Haaretz newspaper reports. To authenticate a user's identity to access a secure website, the website generates a sound that plays through the user's computer speakers. An app running on the user's smartphone picks up the sound and confirms it is the authorized user. The authentication technology could be used for banking websites to provide access to financial information, the newspaper explains. Read more on Google's SlickLogin purchase.

[More on user authentication: IT pros fret about corporate mobile app security | IBM develops two-factor authentication for mobile transactions]

>> Report: Samsung to include fingerprint reader in Galaxy S5

Samsung will include a fingerprint reader in the next iteration of its Galaxy smartphone, the Galaxy S5, according to a report by Sammobile, citing insiders as sources. The fingerprint sensor will be located in the Galaxy S5's home button. "The sensor itself works in a swipe manner, which means that you would need to swipe the entire pad of your finger, from base to tip, across the home key to register your fingerprint properly. Also, you would need to keep your finger flat against the home key and swipe at a moderate speed or else it won't recognize your fingerprint," the report relates. Read more on the Galaxy S5 fingerprint reader.

[More on fingerprint readers: Apple's iPhone 5S beefs up BYOD security with fingerprint reader, Touch ID | iPhone 5S's rumored fingerprint sensor could spur biometrics for mobile payment security, says Frost]

>> BYOD to become part of broader endpoint security strategy

BYOD will become part of a broader endpoint procurement strategy as enterprises begin to understand the management and cost realities of implementing BYOD, judges Colin Steele, executive editor of TechTarget's BYOD "will force decision-makers to rethink their current approaches. And it will give rise to new models that may have more benefits for IT and end users alike," writes Steele. Read more on Steele's BYOD views.

[More on BYOD: BYOD requires IP protections | BYOD creates special security challenges at hospitals]