News Scan: Apple's iWatch watches out for sunburn; Freescale buys Mindspeed ARM chip unit; more

Tools

>> Apple's iWatch could include UV sensor to detect sunburns

Apple's iWatch could include an ultraviolet (UV) light exposure sensor supplied by Silicon Labs to warn the wearer if he or she is getting too much sun, according to a note by Barclays analyst Blayne Curtis cited in an AppleInsider story. "These chips measure UV exposure to aid those with elevated risk of sunburn or just a general concern about excessive sun exposure, and we believe they may be of appealing [sic] to OEMs looking to differentiate in a crowded market," Curtis writes. Read more

[More on iWatch: Rumor mill: Apple beefs up iWatch staff, develops 'healthbook' app | Apple's iWatch energy experiments]

>> Freescale buys Mindspeed's ARM chip business

Freescale has agreed to buy Mindspeed's Comcerto business, which offers a range of multicore embedded processors based on the ARM architecture, relates eWeek. "This acquisition will extend Freescale's reach into gateways and network-attached storage at a time when both are on the cusp of advances in ease-of-use, cloud technology, home automation and security, and the Internet of Things," says Tom Dietrich, senior vice president and general manager for Freescale's Digital Networking product group. Read more

[More on ARM chips: VMware throws cold water on porting enterprise apps to ARM | ARM finally releases an architecture platform for servers]

>> Qualcomm unveils fastest ever Snapdragon mobile chip

Qualcomm has unveiled its fastest ever Snapdragon mobile chip, IDG News Service reports. The 64-bit Snapdragon 810 chip can render 4K (3840 x 2160 pixel) video, support LTE Advanced and could run the 64-bit Android operating system, the report notes. Smartphones and tablets running the 64-bit chip will be available in the first half of next year, the report relates. Read more

[More on Qualcomm: Qualcomm lifted on strong smartphone, LTE baseband processor sales | 64-bit chip not coming soon to an Android smartphone near you]

>> Collision warning, mitigation system market to reach $29.5B in 2020

The market for vehicle collision warning and mitigation systems is forecast by ABI Research to reach $29.5 billion in 2020. "During the past 12 to 18 months, there has been a marked increase in awareness of the potential of advanced driver assistance systems such as collision warning and mitigation systems among car OEMs, driven mainly by the decision of ratings agencies such as EuroNCAP to include 'active' systems in their latest test specifications," comments Dominique Bonte, vice president and practice director at ABI. Read more

[More on automotive sensors: What's driving the future of the connected car? | Gesture recognition could change driving, machine control]

>> Retailers need to shift to content-rich mobile strategies for millennial moms

Retailers need to shift from pushing coupons to employing more content-rich strategies to win over mobile millennial moms, judges Lauren Johnson with Mobile Marketer. "Knowing that mobile solutions can help moms with their life and sanity, marketers needs to identify what moms want and need, create an experience that solves for these wants and needs. Only then will they be able to offer something useful," says Molly Garris, digital strategy director at Leo Burnett/Arc Worldwide. Read more

[More on mobile marketing: Rise of anti-social, secretly social apps presents hurdle for marketers | Infographic: Mobile ad spending on the rise]