News Scan: BlackBerry cancels T-Mobile's license; Mobility fuels WLAN gear demand; more
>> BlackBerry cancels T-Mobile's license to sell its products
BlackBerry has decided not to renew T-Mobile's license to sell its products when the license expires on April 25, according to a report by IDG News Service. The decision comes from a dispute arising over T-Mobile's decision to promote Apple's iPhone 5s at a discount to BlackBerry customers. In a blog, John Chen, BlackBerry's new CEO, criticized T-Mobile for the move. "What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion," he wrote. Read more.
>> Mobility fuels demand for WLAN equipment, says Gartner
Mobility is the biggest demand driver for enterprise spending on wireless local area network (WLAN) equipment, according to Gartner. Overall, worldwide IT spending is forecast by Gartner to total $3.8 trillion in 2014, a 3.2 percent increase from the 2013 total. "Globally, businesses are shaking off their malaise and returning to spending on IT to support the growth of their business," says Richard Gordon, managing vice president at Gartner. Read more.
>> MEMS microphone revenue to top $1 billion this year
Spurred by demand from smartphone makers, global revenue for MEMS microphones is forecast by IHS Technology to reach $1.04 billion this year, up 24 percent from $836.9 million in 2013. By 2017, revenue is expected to total $1.37 billion, equivalent to a five-year compound annual growth rate of 18 percent. Shipments will equal 5.4 billion units in 2017, up from 1.9 billion in 2012. Handsets and tablets account for the majority of MEMS microphone demand, and Apple and Samsung are the biggest buyers, according to IHS. Read more.
>> Mobility is altering the B2B marketing path
Mobility is affecting the business-to-business (B2B) path to purchase and altering the budgets, strategies and tactics of B2B marketers, according to eMarketer. "This mobile-first shift is under way, blurring the already cloudy lines of 'work time' and 'personal time' while increasing the demand among business users for high-quality mobile experiences that consumer-facing companies have been focusing on delivering the past few years," says eMarketer. Read more.
>> Zatarain's uses in-store beacons to engage mobile shoppers
Zatarain's, the maker of New Orleans style side dishes, has become the first consumer packaged goods (CPG) brand to use in-store beacons to engage with shoppers over their mobile phones, according to a report by Mobile Marketer. The in-store beacon marketing campaign, currently running in southern California retail locations, enables shoppers to get grocery list reminders and loyalty points from Zatarain's on their phones. "Our 'Mobile to Mortar' platform creates a 'mobile concierge' for shoppers improving their in-store experience with America's favorite shopping apps," says Todd Dipaola, CEO and co-founder of inMarket, which is running the program for Zatarain's. Read more