News scan: Brother, can you spare a byte?; Please, take photos; more

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>> Brother, can you spare a byte?

While chief digital officers are all the rage at large companies like Burberry, Nike and Rolls-Royce, they may be out of jobs in the next few years, predicts Forrester Research. Digital transformation, which includes the flood of mobile devices into the enterprise, requires a leader to step up and bring together the functions that have the most influence on a firm's digital strategy. However, once the transformation is underway, a CDO might no longer be needed. Forrester analysts Martin Gill and Nigel Fenwick argue that the CDO's role is "only a transitory step in the digital business journey...success most likely means that they aren't needed anymore, leaving someone else on the exec team with responsibility for digital." Read more on the Forrester report.

[More on CDOs:The CIO, CMO challenge: What does it mean for your team (and your job)? | Chief Digital Officer: long-term trend or fad?]

>> Please, take photographs!

Macy's wants shoppers to use their mobile phones to take pictures of products in its stores, according to Jennifer Kasper, group vice president for digital/new media and multicultural marketing at Macy's. "We want to encourage that sort of behavior because we see it being beneficial to our business and that kind of positive word-of-mouth comes out of social media," Kasper told eMarketer in an interview. Macy's is also investing in paid social media advertising. "We are very curious about how paid media will be incorporated into Pinterest and Instagram, because it gives us an opportunity to find a larger audience with the publishing we're very proud of. So it is an essential part of our mix now because it allows us to reach our customer in new and relevant ways," she added. Read more of Kasper's interview.

[More on social media: Medallia launches customer experience management app for iOS, Android | Instagram says ads coming 'in the next couple months']

>> Apple's new slogan: We try harder

For the first time, Apple's iPad has dropped to second place on the J.D. customer satisfaction index for tablets, behind rival Samsung's tablets. The Korean firm received a customer satisfaction score of 835 out of 1,000, just ahead of Apple with a score of 833. Apple did score better than Amazon, Asus and the average customer satisfaction score of 821. J.D. Power also found that, prior to purchasing their tablet, 50 percent of consumers rely on recommendations from friends, family members or colleagues, while 49 percent gather information from the manufacturer's website, followed by brand reputation at 42 percent and past experience with the brand at 32 percent. Read more on the J.D. Power study.

[More on Apple's iPad: Apple falls from dominant tablet pedestal, says IDC | Enterprise use inspires iPad Air]

>> Google unveils KitKat mobile OS for Android phones

Google finally unveiled its new KitKat mobile operating system for Android phones, a treat for Android users on Halloween.  Google is making the new OS available on the Nexus 5, which was also launched on Thursday, and on Nexus 4, 7, 10, the Samsung Galaxy S4 and HTC One Google Play edition devices in the coming week. KitKat includes a redesigned "immersive" user interface, as well as greater integration with Google's search and other services. The new OS also reduces Android's memory footprint. "RAM (or memory) is one of the most expensive parts of a phone, and now Android can run comfortably on the 512MB of RAM devices that are popular in much of the world, bringing the latest goodies in Android 4.4 within reach for the next billion smartphone users," explains Sundar Pichai, senior vice president for Android, Chrome and apps at Google. Read more on Google's KitKat announcement.

[More on KitKat: Mobile OS updates can overwhelm Wi-Fi networks | Google, Nestle ink surprise deal for Android 4.4 KitKat]

>> Wi-Fi enabled system shipments to grow 25 percent per year through 2017

Shipments of Wi-Fi-enabled system are forecast by IC Insights to climb 32 percent year-over-year to 2.1 billion units, another very good year for this market segment. From 2012 to 2017, the research firm expects the average annual growth rate for Wi-Fi products to be 25 percent.  Cumulative Wi-Fi-enabled equipment unit shipments are forecast to reach the 10 billion mark in 2014, six years after achieving one billion cumulative units. Equipment included by IC Insights in the unit counts includes access points, network interface controllers, routers, switches, and other Wi-Fi infrastructure products, as well as systems with built-in Wi-Fi functionality such as laptop PCs, tablet computers, smartphones, broadband gateways, video game consoles and small cell devices. Read more on IC Insights stats.

[More on Wi-Fi: Network managers' wireless focus | Enterprises increasingly use femtocells to expand Wi-Fi coverage]