News Scan: BYOD users hide security incidents; Apple's iPad dominance fades; more

Tools

>> Only 27% of BYOD users report security incidents to employer

One-quarter of business users had a security incident with their personally owned device last year, but only 27 percent of those users felt obliged to report it to their employer, according to a survey of 995 U.S. workers by Gartner. "One of the biggest challenges for IT leaders is making sure that their users fully understand the implications of faulty mobile security practices and to get users and management to adhere to essential steps which secure their mobile devices. For many organizations, overcoming BYOD security challenges is a full-time task, with a host of operational issues," comments Meike Escherich, principal research analyst at Gartner. Read more

[More on BYOD security: No one-size-fits-all solution for BYOD policies, panel reveals | BYOD security: Not my job, say many employees]

>> Competitors chip away at Apple's iPad dominance

Apple's iPad shipment growth slowed last year, while tablet competitors continued to gain ground on the once dominate tablet, according to ABI Research. "Historically, Apple has dominated the market, but the current shift in the ecosystem has raised question marks over its control and future," says ABI Research analyst Stephanie Van Vactor. Adds ABI senior practice director Jeff Orr, "Apple has the power to market to different regions where tablet adoption is low, and building relationships with business vertical sectors can help expand its breadth." Read more

[More on iPad: eBay fires up iPad in-store pickup app with Apple's Passbook integration | Slimmer iPad tablet could be on the way]

>> UK retailer Tesco to launch branded, budget smartphone

U.K. retailer Tesco plans to launch a budget smartphone under its brand name later this year, according to market research firm Analysys Mason. The smartphone will run the Android operating system and come with pre-installed Tesco services. Tesco previously launched a tablet called the Hudl, which has sold half a million units. The second generation of Hudl will be released this fall. According to Ronan de Renesse, lead analyst for Analysys Mason's mobile devices and digital research programs, brick-and-mortar retailers are increasingly using mobile devices to drive retail content. Read more

[More on mobility and retailers: True Value tackles challenging mobile app problem | eBay fires up iPad in-store pickup app with Apple's Passbook integration]

>> Mobile social media advertising fuels $8.4B social media ad revenues

Mobile social media advertising is driving the largest year-over-year increase in social media ad revenues, which are forecast to total $8.4 billion this year, according to a report by BIA/Kelsey. U.S. social mobile ad revenues passed the $1.5 billion mark in 2013 and is expected to reach $7.6 billion by 2018, surpassing social desktop for the first time, the report notes. "Facebook, Twitter and other networks have generated dramatic revenue growth, primarily as a function of mobile ad acceleration and largely through natively integrated mobile ad formats," says Jed Williams, vice president of consulting at BIA/Kelsey. Read more

[More on mobile advertising: Pepsi shuns Android | Facebook thanks mobile for ad revenue boost while Google struggles]

>> Urban Engines startup uses mobile games to ease traffic congestion

Startup Urban Engines has emerged from stealth mode with a mobile app designed to ease urban congestion, reports Re/code. The mobile app uses big data, behavioral economics and gamification techniques to convince commuters to make better commuting choices. Commuters earn points for shifting their travel to off-peak hours, points that can turn into money and prizes, the report notes. "Essentially we're attacking congestion through a combination of spatial insights and behavior incentives," says CEO Shiva Shivakumar. Read more

[Read more on mobile games: Fees for downloading mobile games will disappear, predicts EA | Candy Crush takes mobile gaming crown from Angry Birds]