News scan: Cellular M2M devices to top 500M; Intuit buys FullSlate; more

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>> Cellular M2M devices to reach 500M by 2018

The installed base of cellular machine-to-machine devices is forecast by Juniper Research to approach 500 million units by 2018, fueled by more open M2M ecosystems and improved cloud-based application programming interfaces. Big data is expected to improve interrogation of M2M data, which will open new revenue streams for companies and M2M operators. The report found that telematics remains the anchor of the M2M industry sector because most major vehicle manufacturers are now deploying or planning to deploy M2M modules in their vehicles. In addition, 4G M2M service provision is finding a market in mobile point of sale systems, digital signage, closed-circuit TV and as a backup for fixed broadband services. Read more of the Juniper analysis.

[Read more on M2M: M2M, big data combine to generate $14.8B in revenue by 2018, says ABI | Cloud-based commercial fleet telematics units to reach 16.8 million by 2018]

>> Intuit acquires mobile scheduler FullSlate

Intuit has agreed to acquire FullSlate, an online and mobile scheduler for small businesses, for undisclosed consider, TechCrunch reports. FullSlate, which enables customers to make appointments directly to websites and Facebook pages, will become part of Intuit demandforce, a marketing platform for small businesses. Demandforce helps clients keep in touch with their customers through email and SMS messaging. The FullSlate scheduler and e-commerce platform is set to become part of the demandforce portfolio of products, the report relates. Read more on Intuit's FullSlate buy.

[More on Intuit: Square integrates Intuit's QuickBooks accounting tools | Global PaaS market to reach $6.45B by 2016, says TechNavio]

>> Spending on location-based mobile ads on the rise

Spending on location-based mobile advertising--so-called geotargeted ads--is increasing, according to data from eMarketer. Facebook leads the way as the largest recipient of mobile display ad dollars, providing advertisers the ability to target ads to the country, state, city and ZIP code levels. Twitters mobile ads provide a similar level of location detail. Some mobile ad networks only enable brands to target users within a specified radius of GPS coordinates. Other location-based apps and services enable advertisers to target ads to mobile users indoors, such as within a retail store or car dealership. Read more on eMarketer's stats.

[More on mobile ads: YouTube mobile traffic sees more than 6-fold increase in 2 years | Mobile ad spending to triple by 2018, says Juniper]

>> BBM hits 80M monthly active users

BlackBerry said that its BBM messaging app has more than 80 million monthly active users, according to a company blog. BlackBerry defines monthly active users as BBM users who send or receive any data through the BBM service within a given 30-day period. The launched last week of BBM for iPhone and Android smartphones has added 20 million new users on BBM. During its first week, BBM for iPhone and Android was the top free overall app in 35 countries on Google Play and 107 countries in the App Store, BlackBerry noted. Read more on BBM's rise.

[More on BBM: 10M BBM downloads on first day | BlackBerry Messenger for Android, iOS finally resumes rollout]

>> Close to half of Facebook users are mobile only

A full 48 percent of Facebook users are only accessing Facebook from a mobile device, CEO Mark Zuckerberg was quoted by TechCrunch as saying during the firm's earnings call. Nearly half of its advertising revenue comes from mobile ads. "It's a pretty incredible sign of how Facebook has evolved in the past year," Zuckerberg said. Mobile monthly active users grew by 45 percent year-over year in the third quarter, reaching 874 million users, according to Facebook.

[More on Facebook: Data conflicts arise over Facebook's marketing effectiveness | Nielsen finally acknowledges 21st century viewing habits with new mobile measuring tool]