News Scan: DT sees $35 per share for T-Mobile too low; Mobile ads may actually be working; more

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>> DT considers $35 per share for T-Mobile as too low

Deutsche Telekom sees an offer for T-Mobile at $35 per share as too low, Reuters reports, citing a person familiar with the matter. Bloomberg had earlier reported that DT would consider a bid for T-Mobile in the range of $35 to $40 per share. Earlier this month, DT rejected an offer from France's Iliad for a stake in T-Mobile for $15 billion. Read more

[More on T-Mobile: Sprint names new CEO, ends talks with T-Mobile | Federal agencies target 'Un-carrier' T-Mobile for un-customer-friendly practice of cramming]

>> Mobile ads working better than expected

Mobile advertisements are working better than many observers expected, according to Robert Hof, a Forbes contributor. Hof cites a study by Medialets, which finds mobile ads do indeed draw clicks and conversions. "Mobile ads actually do work. People will do almost everything on their phone that they do on their desktop," even filling out forms that take a dozen screens to get through, says Medialets CEO Eric Litman. Read more

[More on mobile advertising: Marketers look at mobile under a new light | Mobile advertising continues to be thorn in Google's side]

>> Microsoft unifies OneDrive for work and home under single Android app

Microsoft has unified OneDrive workplace and consumer versions under a single Android app, reports IDG News Service. The Android app update gives users access to both their OneDrive and OneDrive for Business accounts. Redmond plans to do the same across all platforms that the cloud storage service runs on, the report relates. Read more

[More on OneDrive: Google unveils Drive for Work with unlimited storage to counter OneDrive | Microsoft increases free storage on OneDrive to 15GB, Office 365 users will get 1TB]

>> Windows Phone to beat out BlackBerry for third place in UK

Windows Phone will replace BlackBerry as the third most popular mobile operating system among U.K. users, predicts eMarketer. BlackBerry users will decline by 35 percent this year, hitting a low of 2.4 million this year and a further drop to 1.4 million BlackBerrys next year. "While Microsoft is making significant effort to grow its presence--buying Nokia's mobile phone unit and recently partnering with HTC to offer a Windows-based version of the flagship HTC One M8--BlackBerry appears to have been treading water," comments Bill Fisher, U.K. analyst at eMarketer. Read more

[More on BlackBerry: BlackBerry: There's life in the old dog yet | BlackBerry's motto: Never say die]

>> Smartphone image sensor market to see steady growth

The smartphone image sensor market is forecast by TechNavio to increase at a 12.5 percent compound annual growth rate through 2018. "The global smartphone image sensors market is growing rapidly with the increasing adoption of complementary metal-oxide-semiconductor (CMOS) sensors by various smartphone manufacturers. Vendors prefer using CMOS technology as the use of charge couple devices technology in a camera will increase the price of the smartphone," says Faisal Ghaus, vice president of TechNavio. Read more

[More on sensors: Consumers fear wearables privacy loss, unless the price is right | FCC modifies rules for mobile medical sensor spectrum]