News Scan: M2M growth sector specific; Auto makers integrate wearables; more
>> IoT/M2M market will grow fastest in manufacturing, transportation and energy sectors
The Internet of Things (IoT)/ machine-to-machine (M2M) market will initially grow fastest in the manufacturing, automotive, transportation and energy/utilities sectors, predicts market research firm IDC. Overall, IDC forecasts that the IoT/M2M market will increase at an 8.8 percent compound annual growth rate, reaching $7.3 trillion by 2017. "The Internet of Things market must be understood in terms of vertical markets because the value of IoT is based on individual use cases across all markets," says Scott Tiazkun, senior research analyst with IDC's Global Technology and Industry Research Organization. Read more on IDC's IoT forecast.
>> Despite safety concerns, auto makers integrate wearables into infotainment systems
Despite safety and regulatory issues, auto makers are increasingly incorporating wearable devices into their in-vehicle infotainment systems. As a result ABI is forecasting that in-vehicle wearable penetration in new cars will exceed 90 percent by 2019. Some recent examples cited by ABI are "Harman's ADAS Google Glass integration, Hyundai's Blue Link Glassware application, Mercedes' Pebble smart watch Digital DriveStyle application, BMW's i3 EV Samsung Galaxy Gear smart watch integration, Nissan's Nismo concept smart watch displaying biometric and vehicle diagnostics and performance data and INRIX's real-time traffic Google Glass demo app." Read more on ABI's analysis of in-vehicle wearable integration.
>> Rugged device makers facing usability pressure from consumer-grade devices
Rugged device manufacturers are seeing greater competition from consumer-grade devices in the enterprises, according to VDC Research. Rugged mobile devices are designed for difficult work environments, such as manufacturing plants, oil and gas rigs or a military battlefield. But the usability of consumer-grade mobile devices is putting pressure on rugged devices makers to improve their devices usuability, such as daylight readability. "Outdoor readability remains a highly important criterion for frontline employees, especially in manufacturing and field mobility," explains VDC. Read more about rugged devices in VDC's blog.
>> Enterprises confronting BYOD security should focus on apps, not devices
Enterprises should focus on securing the data rather than the devices when it comes to BYOD security, argues Paul Steiner, general manager for Europe, the Middle East and Africa at Accellion, a provider of mobile file-sharing services. "Businesses should be more concerned about protecting the actual company data, regardless of which device it's accessed from," writes Steiner in a SC Magazine UK article. He highlights three areas that enterprises should focus on when they consider BYOD: data movement, storage and retention; access permissions and authentication methods. Read more of Steiner's observations.
>> InMobi launches interactive mobile video ad platform
InMobi has launched in an interactive mobile video advertising platform to help advertisers boost their sales on mobile devices, TechCrunch reports. Between 30 percent and 40 percent of InMobi's existing advertisers will shift to the new video platform over the next year, CEO Naveen Tewari tells TechCrunch. The company said that the new mobile platform will increase customer engagement levels five-fold, generating more revenue for advertising partners. Read more on the new app.