News Scan: Microsoft mobile app lets you control presentations; iPad dominates mobile email marketing sales; More


>> Microsoft app lets you control presentations, but you've gotta have a Windows Phone 8 device

Microsoft developed an app called Office Remote that enables Windows Phone 8 users to control presentations from their mobile phones. "The app lets you control Word, Excel and PowerPoint from across the room so you can walk around freely during presentations," explains Bert Van Hoof, Office Group program manager, in a blog. The app requires that you use a Windows Phone 8 device, have Office 2013, a Bluetooth-enabled PC and install a desktop add-in for Office Remote on the PC. The app became available on the Windows Phone Store on Monday. Read more about Office Remote.

[More on Microsoft Office: Office Web Apps finally gain real-time co-authoring | Microsoft Windows, Office, Internet Explorer affected by November's Patch Tuesday]

>> iPad users dominate mobile online sales from marketing email

A majority of mobile online sales originating from marketing emails take place on an iPad, according to a report by email marketing service provider Yesmail Interactive. The company analyzed 5 billion marketing emails and found that 16 percent of sales volume generated by emails resulted from a click on a mobile email. For smartphone purchases originating through email, 59 percent occurred on an iPhone and the remainder on an Android phone. The average dollar amount of an order originating from email is lower on mobile devices, but revenue per mobile click is almost double that of a desktop click, the report found. Read more about Yesmail's report.

[More on mobile marketing: Top computer/consumer electronics advertisers focus big-budget ad campaigns on mobile | Mobile steps up, but marketers slow to react]

>> Retailers increasingly adopt mobile technology, strategy

Propelics said that it is seeing "strong adoption" for its enterprise mobile strategy and mobile apps products in the retail market. Recent retail customers signed up by Propelics include Family Dollar, Payless ShoeSource and Hallmark. "We are experiencing rapid-growth, tracking to open 500 new stores in 2013. We believe leveraging [mobile] technology to help in this expansion process could deliver significant cost savings," says Bill Lord, DVP IT for architecture and engineering at Family Dollar. Read more on Propelics' retail push.

[More on mobility and retailers: Location-based smartphone sensor fusion presents 'huge potential' for mobile commerce, says ABI | Mobile devices will enhance, not replace, PC-based online shopping this holiday]

>> BYOD, MDM, big data and app management drive enterprise mobility

BYOD, mobile device management (MDM), big data and mobile application management (MAM) are driving the growth of enterprise mobility, according to a new report from BYOD has numerous implications for the enterprise, with security being a key issue. MDM provides a management layer to control the user environment and protect corporate data and assets. The report recommends that enterprise mobility strategy include the design, building and integration of mobile applications as well as app management. Read more on the report.

[More on enterprise mobility: Most enterprise mobile apps are vulnerable to common exploits, warns HP Enterprise mobility fuels demand for mobile app development platform vendors]

>> Samsung pushes for mistrial in Apple patent case

Samsung pushed for a mistrial in the $1 billion patent court case with Apple based on closing arguments made by Apple's attorney this week, CNET is reporting. Judge Lucy Koh is overseeing a retrial of $450 million of the $1 billion jury award to Apple for infringement of its smartphone patents by Samsung. In closing arguments, Apple attorney Harold McElhinny said that the U.S. TV manufacturing industry died because it didn't protect its intellectual property from foreign companies. The Samsung attorneys said the remarks were xenophobic and racist. Koh denied Samsung's motion but instructed the jury not to pay attention to where the companies are based, race or related issues. Read more about Samsung's motion.

[More on mobile patent disputes: Judge throws out Apple motion against iOS app patent troll Lodsys | Court rules Apple, Samsung do not have to disclose financial information]