News Scan: Microsoft, Salesforce team on mobile CRM; Startup Hipmunk pockets $20M; more


>> Microsoft, Salesforce ink deal giving Windows users access to CRM app

Microsoft and have inked an agreement that will give Windows 8 and Windows Phone 8.1 users access to the Salesforce1 app development platform, enabling them to use Salesforce's customer relationship management (CRM) app from their Window devices. The two firms also plan new interoperability between Salesforce and Office 365, including the ability of users to access, share, edit and collaborate on Office content from within Salesforce and on Salesforce1 using Office Mobile, Office for iPad and Office 365. Read more

[More on CRM: Mobility, social media forcing enterprises to rethink CRM strategy | Gartner: Mobility is 'hot area' for CRM investment]

>> Travel site startup Hipmunk gets $20M in additional VC funding

Startup Hipmunk, which displays travel search results in an easy-to-use interface on both mobile devices and PCs, has received $20 million in additional venture capital funding from Oak Investment Partners. Hipmunk says it will use the funding to expand its cross-platform strategy, hire additional employees and accelerate partnerships. Ren Riley, general partner with Oak Investment Partners, will join the Hipmunk board of directors. Read more

[More on Hipmunk: Best apps of July 2011: Hipmunk | Navigating the best and worst travel apps]

>> Gamers spending more time on mobile devices

Gamers are increasingly using mobile devices to play their favorite games, according to the latest Nielsen 360° Gaming Report. A full 50 percent of gamers say there are playing games on mobile devices, up from only 35 percent in 2011. Gamers ages 13 and older are spending 6.3 hours per week on gaming in 2013, up from 5.1 hours in 2011. The share of mobile gaming more than doubled last year, reaching 19 percent of gaming time, compared with 9 percent in 2011. Read more

[More on mobile gaming: Italy probes Apple, Google and Amazon over 'free' mobile games | Fees for downloading mobile games will disappear, predicts EA]

>> LTE network deployment to spur surge in VoLTE subscriptions

Greater LTE network deployment is spurring adoption of voice over LTE (VoLTE), with the number of subscribers expected to reach 60 million by the end of this year, says ABI Research. By the end of 2019, more than half of LTE-related cellular subscriptions will use VoLTE services, the firm predicts. "For VoLTE to be a success, there needs to be widespread adoption of the technology by handset vendors and not just the operators. There are some promising signs, though--it is anticipated that Apple will incorporate VoLTE into iPhone 6," comments Marina Lu, research analyst at ABI. Read more

[More on VoLTE: VoLTE fuels VoIP, IMS growth | VoLTE paves a comeback trail for IP Multimedia through the cloud]

>> Spotify, Adidas team on mobile running, music app

Streaming music service Spotify and sports equipment supplier Adidas have created a mobile app for runners to use location, music preference and designed workout intensity to "boost" their run. "To use the playlist creator, runners first enter their city, favorite running track, distance willing to run and intensity level. There is also a map to view exact location. The tool then generates a handful of routes in the nearby area to choose from, and users can save preferred routes to use frequently," explains Mobile Marketer. Read more

[More on sports apps: Yahoo acquires mobile sports app maker Hitpost | Barstool Sports- Best new Android, iOS apps of April 2013]