News Scan: Mobile shoppers' short attention span; Apple misses billion dollar mark; more
>> Mobile shoppers' short attention span
After only three months, nearly 75 percent of smartphone owners who download a retailer's mobile app use it less than once a month, according to an NPD Group study cited in an eWeek report. This suggests that consumers are using the retailer's website rather than the mobile app. "Apps need to become a more seamless component of the consumer's day-to-day shopping experience if retailers want to remain top of mind and relevant to consumers once they leave the physical store. Right now, engagement is low, meaning the app is clearly an experiment that is quickly dropped by most consumers," says Eddie Hold, vice president of NPD's Connected Intelligence. Read more of the NPD study.
>> Apple misses billion dollar mark with revised patent award
Apple is receiving a total of $930 million out of an original $1.05 billion patent infringement award from Samsung following the retrial of a portion of the award in a San Jose court earlier this month, according to a report by Bloomberg BusinessWeek. U.S. District Court Judge Lucy Koh vacated a portion of the original 2012 $1.05 billion award because the jury had incorrectly calculated the damages for those products. The federal jury in the retrial decided that Apple should get $290 million of the vacated amount, bringing the total to around $930 million. Samsung said it would appeal the jury verdict. Read more about the jury award.
[More on Apple-Samsung patent trial: Are Samsung and Apple even steven in the patent wars? | Judge slices $450M off $1B Apple-Samsung patent award]
>> Mobile operators offloading more data capacity onto Wi-Fi networks
Major mobile operators expect 22 percent of additional data capacity to come from Wi-Fi offloading this year and next, according to a survey of 198 operators and other firms by Maravedis-Rethink on behalf of the Wireless Broadband Alliance (WBA). By 2018, Wi-Fi offload is predicted to contribute 20 percent of additional mobile data capacity, with another 21 percent will come from small cells with integrated Wi-Fi. The study attributed the willingness of operators to use Wi-Fi to more hotspot deployments and improvements made to Wi-Fi through enhanced roaming agreements and the WBA's Next Generation Hotspot initiative. Read more of the WBA survey.
>> Most IT professionals see productivity benefits from BYOD
Two-third of 294 IT professionals surveyed by CompuCom report increased employee productivity as a result of BYOD. At the same time, nearly one-quarter of respondents say that they are not seeing improved results and 10 percent say that personal devices are not allowed at their organization. "BYOD programs are simple in concept but quickly run into headwinds when it comes to figuring out usage policies, security, data access, app delivery and cost to implement and manage. Well thought-out programs, compliant with business and IT polices within a strong governance model, are just as important as selecting a tool and turning on a capability," observes Sam Gross, chief technology officer with CompuCom. Read more about the CompuCom survey.
>> Windows 8.1 tops most significant mobile tech for 2013
The most significant mobile tech development of 2013 was not Google Glass or Apple's iPhone 5 but the release of Windows 8.1, judges James Kendrick with ZDNet. "Windows 8.1 has a direct bearing on the direction of mobile platforms, and with a big potential impact on both mobile tech and Microsoft," writes Kendrick. With Windows 8.1, Microsoft started over with Windows in order to "bridge the mobile divide," he adds. Read more of Kendrick's review.