News Scan: Samsung, Google schemed to steal Apple tech; Mobile payments to top $500B this year; more


>> Samsung, Google schemed to steal Apple Data Detector tech, says Apple

Samsung and Google schemed to steal the Apple Data Detector data analytics platform for use in Android devices, charges Apple in another U.S. patent trial against Samsung. A report by AppleInsider says that Apple revealed internal communications of Google and Samsung in which the companies talk about how valuable the platform is. The Apple Data Detection was "valuable enough for Google and Samsung to have coveted for their own products, and strategic enough to motivate both parties to willingly infringe one of Apple's most well-known patents in order to appropriate it for use without paying Apple much, or anything at all," the report says. Read more

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>> Mobile payments to top $500B this year, says Juniper

The value of mobile payments is forecast by Juniper Research to reach $507 billion this year, a rise of nearly 40 percent year-over-year. "Average transaction sizes over tablets are already exceeding those via desktop PCs in many markets ... While spend via smartphones was increasing sharply, their primary function in retail was as search and discovery devices with the final purchase being made on the tablet," explains Juniper. Read more

[More on mobile payments: Apple, Google mull Square buy | Retailers move in on mobile payments to reduce costs, increase loyalty]

>> Cloud-managed Wi-Fi market to hit $2.5B in 2018

Cloud-managed Wi-Fi infrastructure and managed service revenues are forecast by IDC to reach $2.5 billion in 2018, up from $653 million this year. Cloud-managed Wi-Fi is becoming popular with mid-market and distributed enterprises. "Enterprises are seeing the big picture and definitely considering cloud-managed Wi-Fi for their remote sites when upgrading their networks. These upgraded network architectures can accommodate unique needs around bring your own device (BYOD), scalability, application visibility and management," says Rohit Mehra, vice president for network infrastructure at IDC. Read more

[More on Wi-Fi: Enterprises rev up Wi-Fi gear speeds | Younger mobile workers challenge IT to keep up]

>> Telematics subscribers to reach 42.5 million in Western Europe by 2019, says ABI

The number of subscribers to OEM telematics services in Western Europe is expected to increase at a 47 percent compound annual growth rate, reaching 42.5 million in 2019, predicts ABI Research. "Traditional safety and security telematics continues its march forward in Europe with both VW's Car-Net and GM/Opel's OnStar scheduled for deployment. A slew of new electrical vehicles from VW, Tesla, BMW, Daimler, and others will also boost telematics uptake and awareness," says ABI vice president and practice director Dominique Bonte. Read more

[More on telematics: Fleetmatics leverages mobility with new cloud-based field worker platform | More than 40% of European vehicles will employ V2X communications by 2030]

>> Location-based mobile ad campaigns on the rise

The share of mobile ad revenue attributed to location-based campaigns is expected to grow from 40 percent last year to 52 percent in 2018, according to BIA/Kelsey stats cited in a Mobile Marketer article. Advertisers for big brands will shift a larger share of their mobile ad budgets to location-based efforts as inventory becomes increasingly available, the article notes. "Growth is faster for both overall U.S. mobile advertising and the segment of that spend that we measure as location targeted mobile advertising," says Michael Boland, senior analyst and director of content at BIA/Kelsey. Read more

[More on location-based services: Mobile search gets local | Marketing industry split on location data]