News Scan: Targeted ads coming to your fridge; Retail to spend $11B on digital ads; more


>> Google readies ads for your fridge

Just when you thought that at least your appliances were safe from advertisers comes word that Google is developing targeted ads for refrigerators, car dashboards, thermostats and other IP-enabled devices, reports the Wall Street Journal. In a letter to the Securities and Exchange Commission (SEC) obtained by the newspaper, Google said it expects that "users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future" and therefore it could not break out revenue figures generated by mobile devices as the SEC had requested. Read more

[More on Google: Will Google's new product spell the end of the 3-ring binder? | Google buys Divide to conquer Apple in the enterprise]

>> Retail to spend more than $11B on digital ads this year

The U.S. retail industry will spend more than $11 billion on digital advertising, which includes advertising on desktops, laptops and mobile devices, in 2014, according to a report by eMarketer. That figure will increase to $17.4 billion by 2018, eMarketer predicts. The retail industry leads other industries in terms of digital ad spending and will do so for the next several years, according to the report. Read more

[More on mobile advertising: Pepsi shuns Android | Facebook thanks mobile for ad revenue boost while Google struggles]

>> Tech giants to pay $325M for fixing Silicon Valley wages

Apple, Google, Intel and Adobe have agreed to a $325 million settlement over charges that the companies conspired to suppress salaries of high-tech workers in Silicon Valley, AppleInsider reports. The more than 60,000 affected workers will each receive between $2,000 and $8,000, depending on their salary during the time covered by the suit. The agreement still has to be approved by federal Judge Lucy Koh. Read more

[More on Apple: Google, Apple broker deal to stay out of court | Italy probes Apple, Google and Amazon over 'free' mobile games]

>> Vehicle connectivity spurs auto semiconductor market

Increased vehicle connectivity will spur growth in the automotive semiconductor market, which Strategy Analytics forecasts will exceed $41 billion by 2021. "Ongoing research and development to further improve conventional and electrified powertrains and safety enhancing advanced driver assistance systems (ADAS) is fueling growth for high performance processors, additional memory, highly integrated mixed signal ICs and sensor devices including radar and cameras," says Chris Webber, vice president of the global automotive practice at Strategy Analytics. Read more

[More on vehicle connectivity: Are you ready for the Second Machine Age? | M2M, predictive analytics to fuel strong growth in maintenance analytics market]

>> Apple tops Gartner's supply chain ranking for 7th year in a row

Apple tops Gartner's supply chain ranking for the seventh year in a row. Other high-tech firms in the top ten include Amazon, Samsung, Cisco, and Intel. For the ranking, Gartner develops a composite figure based on the firm's financial performance and peer and analyst opinion. The research firm identified three trends of supply chain leaders this year: understanding and supporting the fully contextualized customer, converging of digital and physical supply chains and supply chain as trusted and integrated partner. Read more

[More on the supply chain: Internet of Things will transform supply chain, predicts Gartner | Macy's moves RFID beyond the supply chain]

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