News Scan: UK shoppers embrace mobile; Hospital gives nurses iPhones; more
>> UK digital shoppers shifting to mobile devices
An increasing number of digital shoppers in the U.K. are abandoning their PCs in favor of mobile devices, according to research by comScore and UPS cited in an eMarketer article. Around 12 percent of U.K. digital shoppers prefer their mobile device to access multichannel retailers, the survey finds. Interestingly, Italy has the highest proportion of mobile shoppers in Europe, with 19 percent of digital shoppers preferring to use their mobile devices. Read more on the European mobile shopping.
>> Cedars-Sinai gives nurses iPhones to improve patient care
Los Angeles-based Cedars-Sinai Medical Center decided to issue iPhones to its nurses as part of its mobility strategy, according to a report by Forbes contributor Dan Munro. "The iPhone, while a consumer device, has been the first real platform on which we could see our core vendors like Epic and an ecosystem of new vendors, like Voalte coming together to deliver the workflow that our nurses and doctors deserve," explains Darren Dworkin, chief information officer at Cedars-Sinai Medical Center. The hospital has beefed up the iPhones with a Voalte communications platform, which includes a battery pack, charging station and secure sign-in function so the devices can be shared. Read more on the Cedars-Sinai mobility efforts.
[More on healthcare mobility: Tricorders move from TV to reality | Despite risks, healthcare is aggressively adopting BYOD]
>> Latin America loves mobile
By 2020, the mobile industry in Latin America is forecast by GSMA to generate 4.5 per cent of GDP and directly support 453,000 jobs, as well as contribute $50 billion in public funding by 2017. This compares with 2012, when the mobile industry generated more than 3.7 percent of the region's GDP, contributed $211 billion to its economy, directly employed 353,000 workers in the region and contributed more than $39 billion to public funding. There were 632 million connections and 319 million unique subscribers in Latin America as of June of this year. Read more about the GSMA report.
>> Mobile content providers sued by Texas
Five mobile content providers and an aggregator were sued by the Texas attorney general for alleged deceptive advertising practices, related the law firm of Klein Moynihan Turco in the Lexology.com blog. The complained alleges that the providers used search engine advertising to mislead consumers into believing that they would receive a free coupon, while they were actually starting the process of signing up for unrelated products. "The defendants find themselves facing regulatory action from the State despite their disclosures and double opt-in procedures. Now, more than ever, it is important that mobile content providers review their business models to help avoid regulatory scrutiny and litigation," the law firm warns. Read more of Texas court case.
[More on mobile content providers: eMarketer: U.S. adults spend 2.5 hours a day on non-voice mobile activities | Forecast: Mobile content revenues to reach $65B in 2016, driven by games, video]
>> Microsoft to takeover Nokia's headquarters
Microsoft will take over Nokia's headquarters in Finland following the completion of its purchase of Nokia's handset and services business, according to a report by AP. Most of the 1,900 workers in that business will remain at the location as Microsoft employees. A total of 32,000 Nokia employees worldwide will become Microsoft employees once the transaction is finalized, expected early next year. Read more about Nokia's headquarters plan.
More on the Microsoft-Nokia deal: Nokia/Microsoft deal is a go | Microsoft acquires Nokia's handset business for $7.2B]