News Scan: Wearables to take off in enterprises; Facebook faces increased mobile ad competition; more


>> Meaningful wearables use to happen first in enterprises, say panel

The most meaningful use of wearables will be in the enterprises first, predicts at a panel at the Wearable Tech Expo being held this week in New York. The wearables use cases for enterprises are clearer and the obstacles to adoption are lower, according to a report on the panel at NetworkWorld. "Enterprises will adopt wearable technology first and strongest. We already know what the killer application is--the ability to work hands-free," says Ed English, vice president at APX Labs. Read more

[More on wearables: Wearables in the workplace: How to write an effective BYOx policy | A brief history of the Internet of Things]

>> Facebook faces increased competition on mobile app install ads

Facebook's mobile app install ad business could face increasing competition from firms with more compelling offerings, according to an article from Mobile Marketer. Facebook's new mobile ad network and app install ads are driving its mobile ad revenue growth, but the competition is growing from Twitter, Google and Opera Mediaworks. "All of these companies have very compelling products of their own, and will definitely represent a challenge to Facebook going forward," observes Craig Palli, chief strategy officer with Twitter partner Fiksu. Read more

[More on mobile advertising: Mobile advertising continues to be thorn in Google's side | Consumers ditch print media for mobile, advertisers take note]

>> Mobile websites generating more revenue than mobile apps

Mobile websites are generating more money than mobile apps, according to a report by eMarketer. While mobile users spend more time on apps, they spend more money on mobile websites. A majority of mobile shoppers used their smartphone to make purchases directly on a website, while only one-third used the retailer-branded app, according to a survey by Baynote and the e-tailing group cited in the report. Read more

[More on mobile commerce: Microsoft updates Xbox One to enable mobile purchases | US mobile commerce sales soar 19-fold]

>> Small firms can now use Square iOS readers to connect to other business processes

Small businesses that use Square's iOS credit card readers now are able to connect their mobile payments system to other business processes, according to a report by AppleInsider. Square and IFTTT unveiled on Thursday a new Square channel for the web automation service. The channel can hook up to Google Drive, Evernote, Philips Hue and mobile push notifications as well as IFTTT's email and SMS capabilities. Read more

[More on mobile payments: New mobile malware poses as FBI, demands ransom | Users want more security for mobile payments, PayPal survey finds]

>> Samsung teams with Oculus to deliver mobile virtual reality

Samsung could have found a way to deliver mobile virtual reality through an Oculus VR headset. Samsung is working with Oculus, which Facebook recently purchased for $2 billion, to develop a headset that uses Samsung mobile devices to create mobile virtual reality experiences, according to sources consulted by CNET. The prototypes are now being shipped by Samsung to app developers, the sources said. Read more

[More on Samsung: Are the days of the mobile phone gold rush in China over? | A new Galaxy of Samsung apps]