Nielsen: 62% of U.S. subscribers aged 25-34 own smartphones
Close to two-thirds of U.S. mobile subscribers between the ages of 25 and 34 own smartphones, far ahead of the national average, according to new data issued by research firm Nielsen.
Click here to view charts from the study.
Sixty-two percent of U.S. subscribers between 25 and 34 report owning a smartphone, compared to 42 percent smartphone penetration across all demographics. The 18-to-24 group is next at 54 percent smartphone ownership, edging past the 35-to-44 group at 53 percent. Thirty-nine percent of subscribers between 45 and 54 own smartphones, ahead of the 25-to-34 segment at 38 percent; smartphone ownership falls to 30 percent among consumers between 55 and 64, and plummets to 18 percent among subscribers 65 and older.
With the third quarter of 2011 now in the books, Google's (NASDAQ:GOOG) Android leads all smartphone operating systems with U.S. market share of 43 percent. Apple's (NASDAQ:AAPL) iOS is next at 28 percent, with Research In Motion's (NASDAQ:RIMM) fading BlackBerry at 18 percent; Microsoft's (NASDAQ:MSFT) Windows Phone/Windows Mobile trails at 7 percent, with rival operating systems fighting for the remaining 4 percent of the market.
- read this NielsenWire blog entry
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