Nielsen: Android trumps iOS on mobile data consumption


Google's (NASDAQ:GOOG) Android mobile operating system now commands 36 percent of the U.S. smartphone segment, far ahead of Apple's (NASDAQ:AAPL) iOS at 26 percent and Research In Motion's (NASDAQ:RIMM) BlackBerry at 23 percent, according to new data released by The Nielsen Company.

Nielsen Charts

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Apple 2.0 points out that the battle for U.S. smartphone supremacy appears to have reached a stalemate: Market shares for both Android and iOS have held steady for the last three months, while BlackBerry's freefall appears to have stabilized in the 22 percent to 23 percent range. Microsoft's (NASDAQ:MSFT) Windows Phone and legacy Windows Mobile platform together account for 10 percent of the American smartphone market. In all, 37 percent of U.S. subscribers now own smartphones, Nielsen adds.

Android also outstrips iOS on monthly mobile data usage, with Android users consuming an average of 582 MB each month, compared to 492 MB on iOS. Even so, 79 percent of iPhone owners report downloading an app in the last 30 days, compared to 74 percent of Android smartphone owners--46 percent of iPhone users streamed online music or mobile radio, topping 43 percent of Android owners, and 37 percent of iPhone owners viewed mobile video or TV content, compared to 35 percent on Android.

Although Windows Phone 7 users consume an average of 317 MB of data each month, Nielsen reports that 63 percent download an application each month. In addition, 39 percent streamed online music or mobile radio, 26 percent viewed video or TV and 27 percent downloaded full-length songs. At the opposite end of the spectrum, BlackBerry owners consume just 127 MB of mobile data each month, only 42 percent downloaded an app during the last 30 days and just 24 percent tuned into music via their device.

For more:
- read this Apple 2.0 article
- read the Nielsen release

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