Nielsen: Facebook dominates Android app usage across age groups

Tools

Facebook is the most popular mobile application across Google's (NASDAQ:GOOG) Android operating system, surpassing even Google-owned services like Gmail and YouTube, according to data published by Nielsen.

chart

Click here to zoom in on this chart.

Roughly 80 percent of Android users in the U.S. accessed Facebook's social networking app within the last 30 days, Nielsen reports. Android users between the ages of 25 and 34 are most active on Facebook at 81 percent, followed by the 18-to-24 segment at 80 percent and users between 35 and 44 at 77 percent. Google-branded apps follow Facebook in the Android hierarchy: More than 50 percent of users across all demographics access Gmail, Google Maps, Google Search and YouTube every month.

Among other apps popular with Android device owners, Rovio Mobile's Angry Birds appeals more to the 35-to-44 segment than any other demographic, with 35 percent of users 35 and up accessing the game within the last 30 days, compared to 29 percent of users in the 25-to-34 group and 22 percent of adults 24 and younger. Pandora Radio, Quickoffice, Words with Friends, Yahoo Mail, The Weather Channel and Adobe Reader also enjoy significant traction across all Android age groups.

While roughly 90 percent of all Android users access Google's Android Market storefront, 22 percent of users in the 35-to-44 range also visited the rival Amazon Appstore for Android in the last 30 days, compared to 22 percent of consumers between 25 and 34 and just 14 percent of those 24 and under.

Android now powers 46.3 percent of all smartphones across the U.S. according to recent comScore data. Apple's (NASDAQ:AAPL) iOS follows at 28.1 percent

For more:
- read this NielsenWire blog entry

Related articles:
Android Market reaches 10B downloads, offers 10 cent apps
Study: European users trump U.S. on Android app downloads
Facebook social app discovery expands to Android
Facebook shutting down Gowalla in early 2012