Nielsen: Google apps and services dominate Android usage patterns


Google Maps, Gmail and Facebook are the most popular applications among U.S.-based Android smartphone users 18 and older according to new data issued by Nielsen.

Nielsen - top android apps

Click here to view a larger version of this Nielsen chart.

Analyzing each app's "reach"--i.e., the percentage of Android owners who used an app within the past 30 days--based on on-device meter data, Nielsen states that apart from Google's (NASDAQ:GOOG) own Android Market storefront, which touts an overall active reach of 90.5 percent, Google Maps (74.6 percent), Gmail (74.5 percent) and Facebook (73.5 percent) dominate Android app usage. Google Search (71.9 percent) and YouTube (51.4 percent) are next on the list, further underlining the supremacy of Google services across the Android platform.

Although many of the top 20 Android apps show similar usage patterns among men and women, Facebook touts an active reach of 81.0 percent among female users, compared to 66.9 percent among males. Twitter also demonstrates greater active reach among women (16.5 percent) than men (13.4 percent). The fledgling Google+ social networking app enjoys twice the active reach among men (15.8 percent) than women (7.2 percent).

Looking past social media, Nielsen states that apps like Angry Birds, Amazon's Kindle and Words With Friends show higher active reach among women, with solutions like Quickoffice Pro and the Amazon Appstore for Android experiencing higher active reach among men.

For more:
- read this NielsenWire blog entry

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