Nielsen: More than half of all U.S. teens own smartphones
Fifty-eight percent of all U.S. teenagers now own a smartphone, up from 36 percent just a year ago, according to new data issued by research firm Nielsen.
Total American smartphone penetration now stands at 55.5 percent, compared to 41 percent in July 2011. Although the teen segment experienced the most significant year-over-year growth, young adults between the ages of 25 and 34 continue to lead all U.S. demographics at 74 percent smartphone ownership, increasing from 59 percent a year earlier.
During July 2012, 34.3 percent of smartphone owners had a device that runs iOS.
"Among most age groups smartphones represent the majority of U.S. mobile subscribers, but American teens were the age group adopting smartphones the fastest," said Nielsen Analyst Nichole Henderson. "As teens increase in their share of smartphone owners, mobile carriers and manufacturers should consider how to market to this growing group."
Google's (NASDAQ:GOOG) Android powers 51.9 percent of all smartphones nationwide, followed by Apple's (NASDAQ:AAPL) iOS at 34.3 percent and Research In Motion's (NASDAQ:RIMM) BlackBerry at 8 percent. Among smartphones purchased during the three-month period ending in July, 58.6 percent run Android, 33 percent run iOS and just 2.7 percent run BlackBerry.
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