Nokia offers YouTube video uploader app
Nokia (NYSE:NOK) released a new app for Microsoft's (NASDAQ:MSFT) Windows Phone operating system that allows users to upload videos directly to Google's (NASDAQ:GOOG) YouTube. While the actual app is a relatively minor item in the overall mobile marketplace, it serves to highlight the increasingly complex web of alliances and rivalries that has grown out of the intense competition in the mobile industry among the world's largest technology companies.
Nokia's new app "helps you to share your videos quickly and easily with your friends, and works for all videos shot on Nokia Lumia phones with Windows Phone 8," Nokia wrote in its description of the offering on Microsoft's Windows Phone Store. "Simply select the video in the Photos app and share, or upload after capturing and trimming with the Nokia Video Trimmer through share option."
According to testing by The Verge, the app only works on Nokia's new Lumia 1020, though it likely will be made available to additional Lumia phones--and possibly Windows Phone devices from other manufacturers.
But the release of the app comes on the heels of bickering between Google and Microsoft over a native YouTube app for Microsoft's Windows Phone operating system. Microsoft previously built its own YouTube app for Windows Phone without Google's consent, incorporating features that halted ads from playing while enabling a video download option. Google responded with a cease-and-desist letter calling on Microsoft to "immediately withdraw this application from the Windows Phone Store and disable existing downloads." Shortly after the dust-up, Google and Microsoft announced a collaboration to build a native YouTube video application for Windows Phone.
Now, Nokia appears to be getting into the issue with its own YouTube video uploader.
The situation is notable, considering Microsoft is working to cut into the enormous lead Google commands in the mobile market with its Android smartphone operating system. In order to do that, Microsoft is working to expand the number of applications written for its Windows Phone platform--applications including one for Google's own YouTube service. Nokia, meanwhile, is using Microsoft's Windows Phone platform to combat Samsung and other smartphone manufacturers that have risen to prominence on the sales of devices running Google's Android OS. Thus, Nokia too is working to increase the app options available to its own customers.
Further complicating the situation is Google's strategy to support rival operating systems such as Apple's (NASDAQ:AAPL) iOS platform--indeed, Google released its own native YouTube iOS app after Apple removed a built-in YouTube app from its iOS platform. But Google is relatively selective with the platforms it supports with apps--the company generally hasn't released native applications for the BlackBerry (NASDAQ:BBRY) or Windows Phone platforms.
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