Nokia, Oracle ink mapping agreement for business apps

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Nokia (NYSE:NOK) announced an agreement to integrate its location services platform into Oracle's business applications.

Per terms of the new partnership, Oracle users can now license Nokia Location Platform services directly from the handset maker. According to Nokia, Oracle has developed a built-in link between its Oracle Fusion Middleware MapViewer--a J2EE service for rendering maps and creating mashups leveraging spatial data--and the location platform, eliminating the barrier of customized map integration and enabling enterprise customers to more easily build Nokia geo-location data into their apps. Financial terms of the deal were not disclosed.

Oracle supplies business software and hardware to close to 400,000 customers worldwide, including all Fortune 100 companies. Oracle states that more than 114,000 clients have adopted the Fusion Middleware platform, while 80,000 rely on its applications portfolio, which includes on-premises, public cloud, private cloud and hybrid deployments.

"Nokia has been on a mission for the last 18 months to sign mapping and location deals with large Internet players," CCS Insight Analyst Martin Garner told Reuters. "The deal with Oracle extends this and broadens the large enterprise market for Nokia's location services."

Nokia launched its Location & Commerce unit in mid-2011, integrating its Navteq navigation solutions unit (acquired for $8.1 billion in 2007) with its mobile social networking efforts. The division currently generates about 4 percent of the company's overall revenues. Last week, Nokia announced new partnerships with BMW, Mercedes, Volkswagen and Hyundai to extend Navteq data to the automakers' in-vehicle navigation systems--Nokia also trumpeted new agreements with consumer electronics manufacturer Pioneer and satellite navigation firm Garmin.

For more:
- read this release
- read this Reuters article

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