Nokia shutting down Ovi Share service in May 2012

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Nokia (NYSE:NOK) will discontinue its Ovi Share media sharing site on May 31, 2012, calling the move a "business decision" designed to help the beleaguered device manufacturer shift its focus to core service offerings led by its Location & Commerce unit.

Nokia - Ovi Share

Nokia will discontinue Ovi Share in May.

Ovi Share enables automatic photo uploads to social media platforms like Facebook and Flickr. Nokia will suspend Ovi Share web uploads on March 13; consumers have until May 30 to log in to their accounts and download all content stored to the service. "You can either download your items in one zip package or in various smaller parts," Nokia's Adam Fraser writes on the Nokia Conversations blog. "If you have a big media library or are on a slower Internet connection we recommend you to download your content in various packages as it will certainly be the more convenient option."

Ovi Share's fate has been the subject of speculation for years. In May 2009, Nokia disputed published reports indicating it planned to halt Ovi Share investment despite closing the Seattle office that developed the service, adding it would continue to integrate the solution into its phones and some websites.

Nokia created the Location & Commerce division in June 2011, integrating its Navteq navigation solutions unit with its mobile social networking efforts. Location & Commerce is dedicated to building consumer-centric social location products and applications as well as platform services and local commerce solutions optimized for device manufacturers, software developers, web services providers, merchants and marketers; services include Nokia Drive, Nokia Maps and Nokia Transport. In September 2011, Nokia stated plans to eliminate about 3,500 jobs as it continues to align its workforce and operations, with the cuts including an unspecified number of Location & Commerce positions.

Nokia first introduced the Ovi brand in August 2007. Ovi--"door" in Nokia's native Finnish--heralded its expansion beyond mobile devices and platforms into a range of web and data services. Last May, the company announced it would scrap the Ovi umbrella this summer in favor of continuing existing initiatives and rolling out new efforts under the Nokia brand.

For more:
- read this Nokia Conversations blog entry

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